performance max campaign in google ads is a type of campaign that allows advertisers to use all their inventory from a single campaign.
you can use Performance max campaign for
- youtube
- display
- search
- discover
- gmail
- maps
benefits of performance max campaign
- drive better performances
- unlock new audiences
- get more insights
- steer automation
- simplified campaign structure
how to set up performance max campaign
1.1. log in to your google ads account and create a campaign
1.2. choose your campaign objectives
1.3. choose your campaign type as Performances max
1.4. provide your website url and continue
1.5. choose the bidding from
- conversion
- conversion value
1.6. bid for new customer only: now you can target a fresh audience with uploading a custom list list exclusion from your audience list
choose locations, campaign date, ad scheduling form your campaign settings
1.7. you can skip or generation asset Generations ( ai based )
1.8. choose your assets, you need to insert 20 images with variations of headlines and descriptions along with cta buttons
you can use video and sitelinks in the asset group
1.9. give google signals to your keywords and audience data to target
1.10. set your budget
congratulations! you have published your performance max campaign for google ads in 2024
