As home buying is a long term investment, recent customers are unlikely to buy again in a few years, so the real estate firms are constantly trying to get new leads for their sales team. An easy way to find leads is social media nowadays. Especially from Facebook.
In this article we will see a step by step process of how you can run a Facebook lead gen campaign for a real estate company or real estate lead generation campaign.
What is a Facebook Lead Ad?
A Facebook lead ad is a type of ad format designed specifically to gather contact information from potential customers directly within Facebook. Instead of redirecting users to an external landing page, lead ads allow users to submit their details, such as name, phone number, and email, right within the ad itself. This streamlined process can significantly increase conversion rates.
Why Use Lead Ads for Real Estate?
Real estate is a high-stakes industry where timely, quality leads can make all the difference. Facebook lead ads are particularly effective because they simplify the process of capturing lead information. With the right targeting and ad design, you can attract individuals who are actively interested in buying or selling property, making your ad spend more efficient.
Choose Campaign objectives
Step 1: Go to facebook ad manager, from the campaign set then select the objectives as leads from the drop down menu, here naming convention is very important. Write your campaign name in such a way so that you can remember it in future.
X Firm- Lead gen – 20th June 2024
Select conversion location
Step 2: After selecting the objective as lead click continue and go to the ad set where you need to select the conversion as Instant form as we will collect the leads from a lead form through our campaign
fix your budget
Step 3: Then choose your budget, you can either choose a daily budget or a lifetime budget, this is to inform you that if you choose lifetime budget you can schedule your campaign according to your preference, for example if you want run your campaign only at evening 6-9pm you can do that on a lifetime budget ad set to run a lead gen campaign
After selecting your allocated budget you then need to schedule your campaign dates, generally facebook algorithm needs 7-15 days to learn about your audience, so select the date range according to that manner.
select your target audience
Step 4: Now its time for the most important part of your lead campaign, you have to select your audience according to your preference. You can do the following to create a best audience for your campaign.
- You can create a customer avatar- Like Mr alom is the ceo of a multinational company, he loves to wear luxury watches and likes to play golf in his free time, he is a family oriented guy and frequently travels abroad. From the customer avatar you can create your core audience
- So target: CEO, Luxury watches, Golf. Frequently travels aboard, family oriented as demography, interest and behavior as your basic targeting.
C. you need to select the locations as your preference, you can select a specific region or you can pin the specific location.
D. Select the range between 25-60 because the 18-24 years of age audience can’t afford to buy an apartment and generally above 60 aged people don’t have authority or buying power.
E. You can either choose a core audience or can choose a custom audience for your business, we will discuss the audience types in our next article.
Step 4: Most of the marketers ignore the power of placements in their ad sets. You can either choose advantage plus placements or choose manual placement whichever is better for you. If you want to run your campaigns only on facebook then ignore instagram fro the placement type.
You can also see the estimated lead numbers on the right side according to your selected budget, audience and placement.
select ad format
Step 5: After completing the ad set type click next to ad level, select your page and choose your ad format whether you want to show image/video/carousel as your creative
prepare your content
Step 6: Then choose your primary text, headlines and call to action buttons for your lead gen ad. Use 4-5 variations of your primary text and headlines so that facebook’s algorithm can show it on a different way to the target customers.
create lead form
Step 7: Choose your destination as the lead form because we want to collect leads, you can either choose your existing form or you can create a form from scratch
set up tracking
Step 8: Now it’s time to set up your tracking process. You can track your campaign data if you have installed pixel in your website. You can further track your content with basic url building in the drop down.
Want to know how to track? Read https://digitalmktnuts.com/google-tag-manager-how-to-track-you-audience-for-free-in-2024/
All set, now you can publish your ad and check the results. You must measure
- Cost per leads
- Cost per thousand impressions ( CPM )
Don’t know how to monitor and track your ad campaign results?
In the next article we will discuss how you can monitor your campaign with ad manager reporting section with Data breakdown.
FAQs
1. How much does it cost to run a Facebook lead ad for real estate?
The cost varies based on factors like audience targeting, competition, and ad quality.
Till then happy learning
if you want to learn lead gen campaign you can follow https://bongiyo.com/
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