In this article we will discuss about demand gen campaign of google ads in 2024.
According to google:
Demand Gen campaigns offer a set of unique features designed especially for the needs of today’s social marketer. Research shows that 91% of consumers took action immediately after discovering new products or brands on Google feeds, like Discover or Gmail.
With Demand Gen, your best-performing video and image assets are integrated across our most visual, entertainment-focused touchpoints — YouTube, YouTube Shorts, Discover and Gmail. These products reach over 3 billion monthly users as they stream, scroll and connect.
In demand gen campaign there are 5 ad placements available
- Youtube shorts
- Youtube in strems ads
- youtube in feed ads
- Google discover
- Gmail ads
How to set up a google demand gen campaign?
1.1. Log in to your google ads account and create a campaign
1.2. Now select the campaign objectives. The objectives are:
- Sales
- Leads
- Website Traffic
- App promotion
- Awareness and consideration
- local shop visits and promotions
- create a campaign without a campaign goal
1.3. select the campaign type as demand gen
1.4. give your campaign a meaningful name and choose your campaign goal.
- Conversion
- click
- conversion value
1.5. Choose your budget and campaign date
1.6. choose location and language
1.7. choose devices as mobile phone because demand gen campaigns perform best in mobile phone devices
1.8. go to your ad group section and select your audience
1.9. give your audience a name and select the source from your data, you can select from your website data, youtube users data or lookalike audiences.
1.10. go to ad set to choose your creatives, you can choose
- single image ad
- video ad
- carasoul image ads
you will see carasoul ads in your youtube feeds now a days, so you can also select carasoul as your creatives.
1.11. choose your images, headlines and description along with your final url
congratulations! you have Successfully created your demand gen campaign in google ads
