as a digital marketer you must know the digital marketing terms for your service or business. In this article we will discuss about the basic terminologies of digital marketing in 2024.
Digital marketing terms
- ltv: Customer life time value is the total amount of money that a customer will spend from acquisition through the end of the relationship with the business.
2. kpi: kpi indicates key performance indicator. Kpi can be any types of analytics such as cpm or ctr.
3. sov: sov means share of voice, calculating the share of voice involves determining how big your share of advertising is compared with your competitors.
SOV= Your brand advertising/total marketing advertising
4. api: api stands for application programming interface
5. algorithm: algorithm is basically a set of steps to accomplish a task. Example: google algorithm, facebook ads algorithm
6. ai: ai means artificial Intelligence, it is the ability for computers, programs or machine to learn and adapt in ways that resembles human thinking.
7. buyer persona: a buyer persona is researched based profile that Resembles a target customer, buyer persona describes who are your target customer are, what are their likings, what are their Demography’s etc.
8. blog vs vlog: blog denotes an online diary or journal to share thoughts and materials that your followers would like, on the other hand vlogs contains short video contents.
9. impressions: impressions means the number of times a ad appears to its target customers.
10. conversion: when a visitor takes a desired action then it is known as a conversion. like purchase or sign up or subscribe.
11. engagement: engagement is any form of interaction that your customer make with your digital platforms.
12. cpa: cpa denotes cost per Acquisition or action. companies are charged by advertising platforms only when Leads, Sales or conversion happens.
13. a/b testing: a/b testing also known as split testing is a method of comparing of our ad, contents or copy. to check which variations works best.
14. roi: roi means return on Investment. it means how much profit you have made from your ads compared to how much you have on these ads.
15. ROAS: ROAS means Return on ad Spend. the formula is shown in the image below:
