in this article we will discuss about the google search ads guide in 2024.
how to run google search ads in 2024
1.1. log in to your google ads account and create a campaign.
1.2. choose your campaign objectives from. you can choose your campaign objectives whichever is Aligned with your company goals.
- sales
- leads
- website traffic
- app promotion
- awareness & consideration
- local shop visits and promotions
- create campaign without a goal Guidance
1.3. choose your campaign type as search
1.4. choose the bid type as per your campaign goal
1.5. if you want to target a new customer base then you can Upload a customer list and target them from customer Acquisition section
1.6. you can choose the network as
- search network
- display network
1.7. choose your Preferred location as per your requirement, you can either choose a broad audience ( country, region, city etc) or you can go to advanced search where you can search on basis of radius or mile. On the other hand you can set your language as per your customers locations.
1.8. choose your target audience, we have write a article on google ads audience, you can check that here
1.9. select campaign duration as per your plan. you can schedule your ad also
1.10. put your keywords on the basis of
- your website url
- product or service category
- your own keyword research
1.11.in ad section after putting your headlines, Description’s and other assets you can add sitelinks which will broaden your ad reach on different platforms.
there are multiple sitelinks available, those are:
- call
- callout
- app install
- lead submission
- price
- promotions
- structured snippets
- locations
1.12. now set your budget and publish your ads
congratulations, your ad is live now.
