In this article we will understand how to create an effective seo strategy in 2024 for your company or business which will drive potential traffic and rank higher in search engine result page.
How to create a effective SEO strategy in 2024
You need to follow the following steps for implementing the SEO process-
- Website analysis
- Keyword research
- Competitors analysis
- Web Page optimization
We will discuss about the steps in details here
- Website analysis
First you need to analyze your website. You can do this with paid or free tools. We recommend you use woorank because it provides you a score with the requirements you need to follow to make your website a better one.
1a.Go to woorank.com and paste your website url in the box
1b.After putting your website domain click check my website score
1c. It will take some time to populating the feedbacks regarding your website
1d. They will give you a score of optimization
It will show you the errors, improvements topics along with the passed topics.
You need to download the full pdf file and work on those. Like
- Title
- Meta Title
- Headings
- Robots.txt file
- Sitemap etc
You have some others tools as well
- Ubersuggest
- Moz
- Ahrefs
- Semrush
After analyzing the issues of your website now you should go for keyword research, one of the most important optimization sector in search engine optimization.
2. Keyword Research
You can get keyword ideas from different sources
2a. From Google source
You can get keywords idea for free from google sources, search with any keywords in google.com and you will find other keyword source form there
2b. People also search
Scroll down to the 1st page of your serp and in the bottom you will find people also search for options from where you can select your keywords.
3. Google Keyword planner
You can use google keyword planner for basic keyword research. Log in to your google ads account, go to tools-planning
Now put your keyword and get results
First start with low search keywords because this keyword has a low competition and will rank faster. Make a excel sheet with this keywords with their search volume.Sort them out and create content with those keywords
You can also use some other tools like
keywordtool.io
Keyword everywhere ( chrome extension )
3. Competitor analysis
As a marketer you need to analyze your competitor also. You need to analyze your competitors keywords, their traffic estimations etc. You can use tools like
- Ahrefs
- Semrush
- Moz
- Similar web
- Spyfu etc
4. Web page optimization
Now you have all the data of your websites, now you need to optimiza each of your web pages. You can use the yoast seo plugin for free if you have a wordpress website.
We have a detailed blog on this: read here
You need
- On page optimization ( Title, meta description, image/video optimization )
- Off page optimization ( Backlinks )
- Technical optimization ( loading time, redirection,robots.txt, crawl error, schema etc )
You might need to integrate social media, blog or article submission, press release etc.
That’s how you can create effective seo strategy in 2024
