Blog

Did you know you can observe or watch the mouse movements of your website visitor live  for free!

Isn’t it interesting? The days of guessing what users are doing on your website from bits of data are over. Now, you can observe their mouse movements and clicks as if you were sitting right beside them.

Now you can record or track that for completely free with a tools from microsoft that is Microsoft Clarity

Importance Of Microsoft Clarity

Microsoft clarity is a free of costs user behavior analytical tools that helps a marketer to measure:

1. How users are interacting with your website
2. See the live overview of user activities
3. Check the heatmaps of your visitors

For example, assume you are the owner of a famous fashion brand who sells premium mens wear. Now you wants to see in which pages your visitors went and in which category pages they move one after another. For your kind information google analytics will also provide you the behavioral data but what microsoft clarity will do is to provide you with a live recording feature by which you can easily track and monitor the user behavior in each second. Whether they go to all the pages one by one or they just left without clicking to any of the pages. 

1. Sign up to Microsoft Clarity

               Write microsoft clarity on your browser and create a free account with microsoft/google.

Then you need to provide access to clarity from your google account

2. Create A Project

After log in to Microsoft clarity account now you have to. Enter your business name, website url and industry name and create a project for your business.

3. Set up with google tag manager

After creating your project you need to set it up. You can do that

1. Google tag manager
2. Paste a code manually to your website section

4. Set up with google tag manager

If you want to set it up with google tag manager you need to have a account with google tag manager. Don’t know how to use google tag manager? Check our blog

You need to connect your tag manager account with microsoft clarity where you need to connect the container of your tag manager

Once you select your account and container the set up/installation process will be completed. Please note that it might need 2-5 hours to show the data.

4. Features of Microsoft Clarity

After completion you can check the features. The features includes:

1. Dashboard
2. Recordings
3. Heatmaps
4. Setting

Dashboard Feature

From dashboard sections you can find a overview of

1. Session
2. Pages per session
3. Scroll depth
4. Active time spent
5. User activity
6. Devices
7. Funnel
8. Smart events
9. Popular pages
10. And many more

2. Recording

Recording is the most amazing feature of microsoft clarity. You can sit and have a relax and watch what your user is doing with each mouse click!

1. Track when and what time the visitor has visited/visiting
2. Their location
3. Device details
4. Clicks
5. Page views
6. Entry url
7. Exit url
8. And many more

Here you can see a visitor from tangail has started visiting my website and clicked one of my blog post then reads the blog and come back to the blog page to read another blog. IIts amazing isn’t it?

3. Heatmap

    Heatmap is another fascinating feature of microsoft clarity.It shows where users click, scroll and engage in the pages.

You can check each of the pages user interaction in a detailed way..

After clicking on any of the url you will see the clicks and others datas here which will be helpful for your tracking.

4. Settings

Last but not the least from the settings option you can create smart events, tweaking the masking, funnel etc.

So as you can see Microsoft Clarity is one of the most powerful tools for marketers and we should use it more often.